Advertising in ezines offers a big potential for affiliates to earn commissions. They can either be used to make some fast upfront sales or to build up a long term income.
An ezine is the online version of a magazine. There are two main kinds of ezines. One is web based and simaler to a website and subscribers can access it online. The other kind is delivered by email.
There are ezines that can be found on a wide variety of topics and each one varies considerably in the number of subscribers they have.
As for advertising options there are three. The first is a classified ad. They are very cheap or in some cases even free but I don't recommend spending much time on them. Classifieds are unlikely to generate any significant traffic or commissions.
The next option is a sponsor ad. these can be divided into top, middle and bottom sponsor ads. The top sponsor has the best chance of earning commissions and is usually not much more expensive than the middle or bottom slots.
Finally you can choose to have a solo ad. These are generally sent out as a separate email to all the subscribers without any other ads or content than your own. Thse are the most expensive ads.
To be effective you should advertise in ezines of the same topic as the product as you are promoting. The more closely related it is to your product the more targeted the traffic will be and hence the conversions will improve.
If you want to try and earn a lot of commissions right up front then the solo ad is the best option. Since you only get one shot at selling with a solo ad they are more risky than a sponsor. If you choose solo ads then it is important to advertise in a larger ezine with over 100 thousand subscribers which will help get your advertisement more exposure and lower your risk of taking a loss.
Another good strategy is to advertise in top sponsor spots to make commissions over a longer period of time. This can work in smaller ezines but you should still find ones with at least 50,000 subscribers.
It is also important to find out if the ezine archives its old issues for this strategy to be effective. Archiving will bring in a lot of exposure to your advertisement over time. The search engines will also index archived issues and will get more people viewing your message. Many subscribers will also read the archived issues.
To earn more commissions it is important to place ads in multiple issues. Your ad should also stand out from the rest. For that reason you should write your own ad copy and not use the pre written ones provided by the merchants.
Since conversions will vary with ezines and different products you promote it will take some testing to find the right matches which are profitable. The good news is ads are relatively cheap. Also since top sponsor spots are cheaper than solos and are less risky that is the best place to start. To find out if an ezine will be profitable for your offer will usually take at least 3 issues.
I hope you find my system for ezine advertising helpful in generating more profits for your affiliate marketing business.
Monday, April 4, 2011
Friday, April 1, 2011
Your Network Marketing Success
So you're looking to achieve financial freedom with your home business?
Well that's great because your network marketing success is right at your fingertips. I know this because you've been searching for it, and you finally found this letter.
I also know there are better ways to build your home business than just buying leads, holding home meetings, and bugging your friends and family members. So how else are you supposed to build a downline without knocking on doors like the UPS guy?
Simple: by becoming an attractive leader. Instead of trying to sell your opportunity to your Uncle Bob, why not build knowledge, skill, and leadership that your prospects are thirsty for? Make that your focus, and you'll have endless amount of prospects chasing you to join your downline. Use these 5 simple keys to build your own value, and you'll instantly become the hunted instead of the hunter in the network marketing industry.
Key to Network Marketing Success #1: Learn to Market.
Your prospects are hungry to learn this skill. Lead generation is the pulse of any home business. It's no wonder 97% of people fail once they've worked their warm market, and bought over-priced leads from lead companies that promised them the world.
Learn to generate 10-20 leads per day for yourself using low-cost, highly effective advertising methods such as ezines, Myspace, and blogs. You don't need to be an expert to use any one of these tools.
All you need are minor computer skills, and a resource that can teach you how to use these tools step by step. Just do a search on Google or Yahoo and you'll find tons of resources that will teach you. Pick one of these methods and spend time mastering it.
Key to Network Marketing Success #2: Find a Mentor.
This is probably the fastest way to build value and become an attractive leader. I can't say enough how crucial this is to building a massive downline.
One of the most overlooked keys to success is to find someone who is already having the same kind of results that you want. It's important that you pick a mentor that will guide you, and has leadership qualities that you can mirror and take on.
Have you noticed that when you're around someone long enough, you soon start to talk and think like them as well? Use this to your advantage.
So ask yourself, who are you hanging out with lately? Successful leaders? Or people who are struggling and thinking negatively? Find a mentor or two you can learn from, and do everything you can to be around them.
Key to Network Marketing Success #3: Sell Yourself First.
People are bombarded with business opportunities everyday, and you're going to have a hard time separating yourself from the pack. It can be an agonizing uphill battle to sell your opportunity.
The best way to overcome this hurdle is to sell yourself first. Be an attractive leader to your prospects by sharing your knowledge with them before ever mentioning your opportunity and products. Gain their trust by teaching them how to build a business before asking for anything in return.
Show them information, solutions, and a system they can use to be successful with. By doing this, you sell yourself as a trustworthy and knowledgeable mentor that people will want to work with. As human beings, we're naturally attracted to leaders.
Now you may be asking "how do I educate and give valuable information to others when I'm not that successful?" The answer lies in the next key...
Key to Network Marketing Success #4: Continue to Learn.
The network marketing industry is always evolving and always changing. It's on a continuous growth, and so should you. Stay current by reading newsletters, articles, courses, and attending live seminars.
If you're new to the industry, then your objective at this point should be education! A vast majority of your time should be going towards learning. If you've been in network marketing for a while, then always be increasing your value.
You don't want to get left behind.
When was the last time you purchased a marketing book and really studied it? Do it now if you haven't. Once you stop learning, you stop growing. Once you stop growing, so does your income!
Key to Network Marketing Success #5: Don't Give Up So Quickly.
It's so easy to get discouraged early and get off track. You hear all the hype about people making multiple six figures within their first month of business. Unfortunately, some people hang all of their hopes on that hype, and bounce around from opportunity to opportunity.
Sooner or later, they'll have to realize that it's not the business or the product that's failing. It is themselves. The network marketing industry suffers from an alarming downline attrition rate, which means most people that join a business leave it within the first few months!
Understand that network marketing success is like learning to play an instrument. It rarely happens overnight, and it takes a lot of practice. Sure you can make a lot of money within your first year if you do things right, but you have to take small and measurable steps first.
Dedicate yourself to grow your business every single day, even if it means spending just 30 minutes on it. Study, listen, read, attend conference calls, and prospect on the phone.
Well that's great because your network marketing success is right at your fingertips. I know this because you've been searching for it, and you finally found this letter.
I also know there are better ways to build your home business than just buying leads, holding home meetings, and bugging your friends and family members. So how else are you supposed to build a downline without knocking on doors like the UPS guy?
Simple: by becoming an attractive leader. Instead of trying to sell your opportunity to your Uncle Bob, why not build knowledge, skill, and leadership that your prospects are thirsty for? Make that your focus, and you'll have endless amount of prospects chasing you to join your downline. Use these 5 simple keys to build your own value, and you'll instantly become the hunted instead of the hunter in the network marketing industry.
Key to Network Marketing Success #1: Learn to Market.
Your prospects are hungry to learn this skill. Lead generation is the pulse of any home business. It's no wonder 97% of people fail once they've worked their warm market, and bought over-priced leads from lead companies that promised them the world.
Learn to generate 10-20 leads per day for yourself using low-cost, highly effective advertising methods such as ezines, Myspace, and blogs. You don't need to be an expert to use any one of these tools.
All you need are minor computer skills, and a resource that can teach you how to use these tools step by step. Just do a search on Google or Yahoo and you'll find tons of resources that will teach you. Pick one of these methods and spend time mastering it.
Key to Network Marketing Success #2: Find a Mentor.
This is probably the fastest way to build value and become an attractive leader. I can't say enough how crucial this is to building a massive downline.
One of the most overlooked keys to success is to find someone who is already having the same kind of results that you want. It's important that you pick a mentor that will guide you, and has leadership qualities that you can mirror and take on.
Have you noticed that when you're around someone long enough, you soon start to talk and think like them as well? Use this to your advantage.
So ask yourself, who are you hanging out with lately? Successful leaders? Or people who are struggling and thinking negatively? Find a mentor or two you can learn from, and do everything you can to be around them.
Key to Network Marketing Success #3: Sell Yourself First.
People are bombarded with business opportunities everyday, and you're going to have a hard time separating yourself from the pack. It can be an agonizing uphill battle to sell your opportunity.
The best way to overcome this hurdle is to sell yourself first. Be an attractive leader to your prospects by sharing your knowledge with them before ever mentioning your opportunity and products. Gain their trust by teaching them how to build a business before asking for anything in return.
Show them information, solutions, and a system they can use to be successful with. By doing this, you sell yourself as a trustworthy and knowledgeable mentor that people will want to work with. As human beings, we're naturally attracted to leaders.
Now you may be asking "how do I educate and give valuable information to others when I'm not that successful?" The answer lies in the next key...
Key to Network Marketing Success #4: Continue to Learn.
The network marketing industry is always evolving and always changing. It's on a continuous growth, and so should you. Stay current by reading newsletters, articles, courses, and attending live seminars.
If you're new to the industry, then your objective at this point should be education! A vast majority of your time should be going towards learning. If you've been in network marketing for a while, then always be increasing your value.
You don't want to get left behind.
When was the last time you purchased a marketing book and really studied it? Do it now if you haven't. Once you stop learning, you stop growing. Once you stop growing, so does your income!
Key to Network Marketing Success #5: Don't Give Up So Quickly.
It's so easy to get discouraged early and get off track. You hear all the hype about people making multiple six figures within their first month of business. Unfortunately, some people hang all of their hopes on that hype, and bounce around from opportunity to opportunity.
Sooner or later, they'll have to realize that it's not the business or the product that's failing. It is themselves. The network marketing industry suffers from an alarming downline attrition rate, which means most people that join a business leave it within the first few months!
Understand that network marketing success is like learning to play an instrument. It rarely happens overnight, and it takes a lot of practice. Sure you can make a lot of money within your first year if you do things right, but you have to take small and measurable steps first.
Dedicate yourself to grow your business every single day, even if it means spending just 30 minutes on it. Study, listen, read, attend conference calls, and prospect on the phone.
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