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Tip and Tricks on SEO and Free SEO Tools.
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Thursday, December 31, 2009
Wednesday, December 16, 2009
SEO Things To Avoid
Don't use the same Title Tag throughout your site. Try using a unique Title tag for each web page and use your most important keywords in the Title tags that hold theme relevance to that page.
Don't use any other META tags such as author, date, etc. unless you absolutely need it. This will just increase your page size and will not do any good to your site.
Most major engines cannot read frames so I will advice you that you don't use it but If you must use frames, include important body text within a tag.
Avoid using completely Flash designs because a majority of major engines can't index flash sites and Flash sites take some time to open fully so it my be frustrating for visitors who don't use a broadband to wait hours for the site to open.
Avoid using JavaScripts or JavaScript links. Spiders cannot crawl links in Java Script so its better that you don't use JavaScripts but if you must use it then make sure that you use a text link at the bottom of each page.....(more)
Don't use any other META tags such as author, date, etc. unless you absolutely need it. This will just increase your page size and will not do any good to your site.
Most major engines cannot read frames so I will advice you that you don't use it but If you must use frames, include important body text within a tag.
Avoid using completely Flash designs because a majority of major engines can't index flash sites and Flash sites take some time to open fully so it my be frustrating for visitors who don't use a broadband to wait hours for the site to open.
Avoid using JavaScripts or JavaScript links. Spiders cannot crawl links in Java Script so its better that you don't use JavaScripts but if you must use it then make sure that you use a text link at the bottom of each page.....(more)
Monday, October 19, 2009
10 Tips for Writing an Ultimate Landing Page
1. Make sure your headline refers directly to the place from which your visitor came or the ad copy that drove the click. Match your language as exactly as you can. (Close is good, exact is best.) This way you keep your visitor oriented and engaged. This is by far the most important part of your landing page.
2. Provide a clear call to action. Whether you use graphic buttons or hot-linked text (or both), tell your visitor what they need to do. I use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page. Copy tests here will give you the biggest bang next to testing headlines.
3. Write in the second person – You and Your. No one gives a rat’s patootie about you, your company, or even your product or service except as to how it benefits him or her. (The bigger the company the more time I spend rewriting their stuff from We to You.)
4. Write to deliver a clear, persuasive message, not to showcase your creativity or ability to turn a clever phrase. This is business, not a personal expression of your art. (Every copy coaching student hears me say this at least once.)
5. You can write long copy as long as it’s tight. I always err on writing a little long on the first drafts because it’s easier to edit down than to pad up skimpy copy. Your reader will read long copy as long as you keep building a strong, motivating case for him/her to act. However, not every product or service will require the same amount of copy investment. Rule of thumb: Think longer copy when you’re looking to close a sale. Think shorter copy for a subscription sign-up or something that doesn’t necessarily require a cash commitment..
6. Be crystal clear in your goals. Keep your body copy on point as a logical progression from your headline and offer. Don’t add tangential thoughts, ancillary services, and generic hoo-hah. (Hoo-hah makes the client feel good but wastes the readers time.) Every digression is a conversion lost.
7. Keep your most important points at the beginning of paragraphs and bullets. Most visitors are skimming and skipping through your copy. Make it easy for them to get the joke without having to slow down.
8. In line with #7, people read beginnings and ends before they read middles. Make sure you keep your most critical, persuasive arguments in these positions.
9. Make your first paragraph short, no more than 1-2 lines (that’s lines, not sentences.) Vary your paragraph line length from here. It helps create visual dissonance and makes it easier to read your copy. And no paragraph should be more than 4-5 lines long at any time.
10. Write to the screen. Take a piece of paper and frame-out where your text, buttons, and design elements will go. Consider how much of your content will be seen “above the fold” or at the first screen. You can still go long and have visitors scroll downward. If so, you’ll want to make sure you repeat essential calls to action, testimonials and other components so no matter where your visitor is, an ACT NOW link or button remains is visible.
3 BONUS TIPS:
11. Remove all extraneous matter from your landing page. This includes navigation bars, visual clutter, and links to other sections. You want the reader focused solely on your copy, your supportive visuals, and the offer you’re making without being tempted to wander around the room.
12. Don’t ask for what you don’t need. Ask for only enough information to complete the sale or the desired action. This isn’t the time to conduct a marketing survey. Every question you ask, every piece of information you require will chip away at your response. Be judicious.
13. Assume nothing. Test everything.
These tips and techniques will get you started, but they just scratch the proverbial surface. Design elements are critical, too — color, images, layout — as well as video, audio, and other interactivity elements whose purpose is to more deeply engage the reader and boost response. They all merit a deeper look and testing where it makes sense.
2. Provide a clear call to action. Whether you use graphic buttons or hot-linked text (or both), tell your visitor what they need to do. I use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page. Copy tests here will give you the biggest bang next to testing headlines.
3. Write in the second person – You and Your. No one gives a rat’s patootie about you, your company, or even your product or service except as to how it benefits him or her. (The bigger the company the more time I spend rewriting their stuff from We to You.)
4. Write to deliver a clear, persuasive message, not to showcase your creativity or ability to turn a clever phrase. This is business, not a personal expression of your art. (Every copy coaching student hears me say this at least once.)
5. You can write long copy as long as it’s tight. I always err on writing a little long on the first drafts because it’s easier to edit down than to pad up skimpy copy. Your reader will read long copy as long as you keep building a strong, motivating case for him/her to act. However, not every product or service will require the same amount of copy investment. Rule of thumb: Think longer copy when you’re looking to close a sale. Think shorter copy for a subscription sign-up or something that doesn’t necessarily require a cash commitment..
6. Be crystal clear in your goals. Keep your body copy on point as a logical progression from your headline and offer. Don’t add tangential thoughts, ancillary services, and generic hoo-hah. (Hoo-hah makes the client feel good but wastes the readers time.) Every digression is a conversion lost.
7. Keep your most important points at the beginning of paragraphs and bullets. Most visitors are skimming and skipping through your copy. Make it easy for them to get the joke without having to slow down.
8. In line with #7, people read beginnings and ends before they read middles. Make sure you keep your most critical, persuasive arguments in these positions.
9. Make your first paragraph short, no more than 1-2 lines (that’s lines, not sentences.) Vary your paragraph line length from here. It helps create visual dissonance and makes it easier to read your copy. And no paragraph should be more than 4-5 lines long at any time.
10. Write to the screen. Take a piece of paper and frame-out where your text, buttons, and design elements will go. Consider how much of your content will be seen “above the fold” or at the first screen. You can still go long and have visitors scroll downward. If so, you’ll want to make sure you repeat essential calls to action, testimonials and other components so no matter where your visitor is, an ACT NOW link or button remains is visible.
3 BONUS TIPS:
11. Remove all extraneous matter from your landing page. This includes navigation bars, visual clutter, and links to other sections. You want the reader focused solely on your copy, your supportive visuals, and the offer you’re making without being tempted to wander around the room.
12. Don’t ask for what you don’t need. Ask for only enough information to complete the sale or the desired action. This isn’t the time to conduct a marketing survey. Every question you ask, every piece of information you require will chip away at your response. Be judicious.
13. Assume nothing. Test everything.
These tips and techniques will get you started, but they just scratch the proverbial surface. Design elements are critical, too — color, images, layout — as well as video, audio, and other interactivity elements whose purpose is to more deeply engage the reader and boost response. They all merit a deeper look and testing where it makes sense.
Tuesday, September 8, 2009
Friday, August 14, 2009
PR Checker
| Check Page Rank of any web site pages instantly: |
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Wednesday, August 12, 2009
USA vs. Mexico Soccer
Can be seen at http://www.artuji.com/wcq-usa-vs-mexico-live-stream-information/674
Monday, August 3, 2009
TO CREATE MORE TRAFFIC
1. Bookmark your sites to several bookmarking sites (ex. digg, stumbleupon).
2. Use social networking like facebook to make a buzz.
3. Create a press release and submit it to press release sites.
4. Create several blogs in sites like blogger.com and wordpress.
5. Buy your own domain and put the traffic there.
6. Create several affiliate tools for your possible affiliates.
7. Create a viral reports to boost your mailing list, possible buyers and traffic.
8. Create several articles and submit it to article sites like ezinearticles.com and goarticles.com
9. Create videos that will promote your product and submit it to video sites like youtube.com
10. Start getting affiliates/partners and tell your product information and let them download some chapters of your report/audios/product that you created.
11. Make your site a search engine friendly site. Use SEO plugins if you’re using wordpress.
12. Create comments to do follow blogs to gather several backlinks.
I feel I need to add more.
13. Ping your site frequently to sites like pingomatic.com or add ping sites to your wordpress.
14. Put several plugins that could help your site like addthis.com.
15. Post an article or blog post to your site once or twice a day if you can.
16. Always create a teaser that will capture attention. It’s also a good idea to create a contest to your site.
17. Create a classified ads to sites like craigslist.com or ebay
18. Use a refer a friend or tell a friend script
19. Use email marketing that captures attention and let them forward it to their friends.
20. Use social community like egroups.com
21. Create freebies like reports, software, etc.
22. Create some posts to forums that relates your product and put your sig there.
23. Use giveaway sites.
24. Submit SOLO ads to large ezines
25. Use PPC if you have money but study it first.
2. Use social networking like facebook to make a buzz.
3. Create a press release and submit it to press release sites.
4. Create several blogs in sites like blogger.com and wordpress.
5. Buy your own domain and put the traffic there.
6. Create several affiliate tools for your possible affiliates.
7. Create a viral reports to boost your mailing list, possible buyers and traffic.
8. Create several articles and submit it to article sites like ezinearticles.com and goarticles.com
9. Create videos that will promote your product and submit it to video sites like youtube.com
10. Start getting affiliates/partners and tell your product information and let them download some chapters of your report/audios/product that you created.
11. Make your site a search engine friendly site. Use SEO plugins if you’re using wordpress.
12. Create comments to do follow blogs to gather several backlinks.
I feel I need to add more.
13. Ping your site frequently to sites like pingomatic.com or add ping sites to your wordpress.
14. Put several plugins that could help your site like addthis.com.
15. Post an article or blog post to your site once or twice a day if you can.
16. Always create a teaser that will capture attention. It’s also a good idea to create a contest to your site.
17. Create a classified ads to sites like craigslist.com or ebay
18. Use a refer a friend or tell a friend script
19. Use email marketing that captures attention and let them forward it to their friends.
20. Use social community like egroups.com
21. Create freebies like reports, software, etc.
22. Create some posts to forums that relates your product and put your sig there.
23. Use giveaway sites.
24. Submit SOLO ads to large ezines
25. Use PPC if you have money but study it first.
Sunday, August 2, 2009
Wednesday, July 29, 2009
Setup a New Forum
New Forum That Talks About Affiliates and Affiliate Programs.
http://affiliates.myfreeforum.org/
http://affiliates.myfreeforum.org/
Friday, July 24, 2009
Pay-Per-Clicks
Instead of jumping into a pay-per-click campaign and immediately blowing a ton of cash, keep these pay per click tips in mind:
1.
Check your ego at the door! Sometimes it's tempting to get into a bidding battle, just for the pure competition...don't do it! It's not worth it.
2.
Calculate your profit on the items you are advertising. If you only make a dollar or two per sale, it may not be worth starting a pay-per-click campaign.
3.
Calculate your conversion rate. Check your website statistics and find out how many clicks it takes to make a sale. This will help you determine how much you can afford to pay per click.
Let's say you have an item that gives you $15 profit. It takes you 100 clicks to get a sale. This means you could bid 15 cents per click to break even. Of course, a targeted pay-per-click campaign will likely give you a better conversion rate, so keep that in mind.
4.
Make a budget and stick with it. If you can't afford more than 7 cents per click, don't bid higher. There are always more targeted keywords to be found. And remember, even if you aren't on the first page, you will still get clicks. Perhaps, not as often...but you will still get clicks even if you are 3 pages in, especially on frequently searched phrases.
5.
Make or use special landing pages for your campaigns. If you have an online gift shop with a variety of items and you are bidding on "blueberry scented candles", don't send them to your home page. They may not be able to find the blueberry scented candles and that's what they are looking for.
6.
Write different ads for different products. If you are bidding on the terms "Spongebob Toy" and "Blue's Clue's Toy", write separate ads that will capture the attention of the searcher.
Imagine if you were searching for "Spongebob toy" yourself and you saw and ad that said:
"Spongebob Discount Toys...."
and then you saw another that said:
"Nick Toys on Sale"
wouldn't you more likely click on the Spongebob ad?
7.
Target your keywords. This is so critical. If you don't target, you'll waste your money. You want each person who clicks through to do something when they get to your website, right? Whether it be:
- subscribe to your newsletter- buy your product- fill out a lead form
always keep it in mind. Put yourself in the mind of the searcher.
8.
Use the keyword research tools provided. Most pay-per-clicks will show you related phrases that are searched for. You can also do searches with WordTracker which will give you even more keyword possibilities.
9.
Use negative keywords where possible. Google AdWords allows you to specify which word should NOT be included in your campaign. For example, if you are bidding on:
- crystal bracelet- crystal and pearl pin- flower pins
and you sell them at retail. You may want to use the negative keywords of "free" and "wholesale" for example. That way, your ad wouldn't show up when people are looking for "free crystal bracelet" or "wholesale flower pins".
10.
Use phrase match and exact match, where possible. Google AdWords allows you to ensure that your ads appear only when you want them to. You can specify if you only want your ad to appear when the exact phrase is entered without any extra words (exact match) or the exact phrase with extra words allowed (phrase match).
Put quotation marks:
" "
around the phrases you want phrase match for.
Put brackets:
[ ]
around the phrase you want exact phrase match for.AdWords Wrapper is a free time saving tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.
11.
Capitalize on spelling errors. Find common misspellings for words. You'll find those have lower bids and may be entered frequently.
1.
Check your ego at the door! Sometimes it's tempting to get into a bidding battle, just for the pure competition...don't do it! It's not worth it.
2.
Calculate your profit on the items you are advertising. If you only make a dollar or two per sale, it may not be worth starting a pay-per-click campaign.
3.
Calculate your conversion rate. Check your website statistics and find out how many clicks it takes to make a sale. This will help you determine how much you can afford to pay per click.
Let's say you have an item that gives you $15 profit. It takes you 100 clicks to get a sale. This means you could bid 15 cents per click to break even. Of course, a targeted pay-per-click campaign will likely give you a better conversion rate, so keep that in mind.
4.
Make a budget and stick with it. If you can't afford more than 7 cents per click, don't bid higher. There are always more targeted keywords to be found. And remember, even if you aren't on the first page, you will still get clicks. Perhaps, not as often...but you will still get clicks even if you are 3 pages in, especially on frequently searched phrases.
5.
Make or use special landing pages for your campaigns. If you have an online gift shop with a variety of items and you are bidding on "blueberry scented candles", don't send them to your home page. They may not be able to find the blueberry scented candles and that's what they are looking for.
6.
Write different ads for different products. If you are bidding on the terms "Spongebob Toy" and "Blue's Clue's Toy", write separate ads that will capture the attention of the searcher.
Imagine if you were searching for "Spongebob toy" yourself and you saw and ad that said:
"Spongebob Discount Toys...."
and then you saw another that said:
"Nick Toys on Sale"
wouldn't you more likely click on the Spongebob ad?
7.
Target your keywords. This is so critical. If you don't target, you'll waste your money. You want each person who clicks through to do something when they get to your website, right? Whether it be:
- subscribe to your newsletter- buy your product- fill out a lead form
always keep it in mind. Put yourself in the mind of the searcher.
8.
Use the keyword research tools provided. Most pay-per-clicks will show you related phrases that are searched for. You can also do searches with WordTracker which will give you even more keyword possibilities.
9.
Use negative keywords where possible. Google AdWords allows you to specify which word should NOT be included in your campaign. For example, if you are bidding on:
- crystal bracelet- crystal and pearl pin- flower pins
and you sell them at retail. You may want to use the negative keywords of "free" and "wholesale" for example. That way, your ad wouldn't show up when people are looking for "free crystal bracelet" or "wholesale flower pins".
10.
Use phrase match and exact match, where possible. Google AdWords allows you to ensure that your ads appear only when you want them to. You can specify if you only want your ad to appear when the exact phrase is entered without any extra words (exact match) or the exact phrase with extra words allowed (phrase match).
Put quotation marks:
" "
around the phrases you want phrase match for.
Put brackets:
[ ]
around the phrase you want exact phrase match for.AdWords Wrapper is a free time saving tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.
11.
Capitalize on spelling errors. Find common misspellings for words. You'll find those have lower bids and may be entered frequently.
Tuesday, July 21, 2009
People Search
National People Seeker
Free People Search, Background Check, Reverse Lookups, Email/Address Lookups, Social Security Check, & Phone Number Checks.
ALL FREE
Free People Search, Background Check, Reverse Lookups, Email/Address Lookups, Social Security Check, & Phone Number Checks.
ALL FREE
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