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Monday, February 28, 2011
Friday, February 11, 2011
When to get e-Commerce Solutions
Every CEO, company director, president of a company and sales director would like that, and if it came at a cheap price, so much the better.
E-Commerce SolutionsOne of the best ways to do this is through the creation of a webpage. Sales generated through a webpage are the cheapest there are. They don’t require long distance calls, or meetings, or travel expenses. In fact, ideally they shouldn’t even require human interaction with the customer. The idea is that the customer comes to the company’s website, selects the items he or she wants to buy, and pays the total using his or her credit card information. This can even be done at night, when the company is closed, either because the client likes to shop late, or because the client lives in a country where it’s still working hours. In any case, by the time the company workers and executives arrive the orders have been placed and paid for, and it’s only a matter of shipping the items to the place indicated by the customer.
Still, some executives think that webpages don’t work because theirs hasn’t brought any new business. The situation is worse if regular customers still prefer to do business the old way instead of through the website.
The reason for this is that a webpage is neither magic nor a customer magnet. Like any sales tool, it has to be careful designed in order to fit both the target market and the media through which it will be broadcast. For companies that have economic resources and big production capacity, hiring a company that offers e-commerce solutions is recommended.
E-commerce solutions are techniques that promote the products of companies over the Internet. Each one has its own set of advantages and disadvantages and sales executives should really understand these before choosing one. In most cases, a mix of several e-commerce solutions or one main solution with a few complementary ones is best.
However, if a company isn’t familiar with the e-commerce solution industry, it can be hard to select a supplier. Having one recommended by someone who has used their services already isn’t always helpful, since e-commerce solutions tend to be customized to each company’s needs. Nevertheless, there is a small test that you can easily apply. Just visit the site of a company that offers e-commerce solutions. Does it make you feel comfortable with it? Is it easy to navigate on? Does it welcome you to buy or does it have a rejection feeling? The sensation you will get, will be more or less the same results that the company will deliver to you.
E-Commerce SolutionsOne of the best ways to do this is through the creation of a webpage. Sales generated through a webpage are the cheapest there are. They don’t require long distance calls, or meetings, or travel expenses. In fact, ideally they shouldn’t even require human interaction with the customer. The idea is that the customer comes to the company’s website, selects the items he or she wants to buy, and pays the total using his or her credit card information. This can even be done at night, when the company is closed, either because the client likes to shop late, or because the client lives in a country where it’s still working hours. In any case, by the time the company workers and executives arrive the orders have been placed and paid for, and it’s only a matter of shipping the items to the place indicated by the customer.
Still, some executives think that webpages don’t work because theirs hasn’t brought any new business. The situation is worse if regular customers still prefer to do business the old way instead of through the website.
The reason for this is that a webpage is neither magic nor a customer magnet. Like any sales tool, it has to be careful designed in order to fit both the target market and the media through which it will be broadcast. For companies that have economic resources and big production capacity, hiring a company that offers e-commerce solutions is recommended.
E-commerce solutions are techniques that promote the products of companies over the Internet. Each one has its own set of advantages and disadvantages and sales executives should really understand these before choosing one. In most cases, a mix of several e-commerce solutions or one main solution with a few complementary ones is best.
However, if a company isn’t familiar with the e-commerce solution industry, it can be hard to select a supplier. Having one recommended by someone who has used their services already isn’t always helpful, since e-commerce solutions tend to be customized to each company’s needs. Nevertheless, there is a small test that you can easily apply. Just visit the site of a company that offers e-commerce solutions. Does it make you feel comfortable with it? Is it easy to navigate on? Does it welcome you to buy or does it have a rejection feeling? The sensation you will get, will be more or less the same results that the company will deliver to you.
Tuesday, February 8, 2011
Squidoo
Making money with Squidoo is more than spamming a lens with advertisers, it's about giving the reader something he can't find elsewhere.
Last month a colleague asked me to give Squidoo a try. So after much research, I signed up and placed a few lenses online with the goal to complete one new lens every week over the next few months. To make sure I understood how Squidoo worked and what made the lenses profitable, I researched various lenses and their lens makers. The formula for making money with Squidoo seems pretty cut and dry: create great content and promote the heck out of the pages. There is, however, one caveat: the lenses that receive the highest ratings tend to be lenses that have a good balance between: content, resources, and targeted advertisements (i.e. affiliate links).
Here are the tips I've used with my own online endeavors and which have been confirmed for success with Squidoo.
* Find a niche. Choose a broad topic you want to become an expert in or a topic you really enjoy. Write a single lens on that niche, then branch out into other lenses as they relate to that niche.
* Choose a single topic per lens. Focus on one part of your niche within each lens; instead of writing a broad, generalized lens that briefly discusses many areas within that niche.
* Write something concrete. Share information that isn't readily available on the Internet. Don’t be afraid to include resources you can’t easily find online. Share information based upon your own personal experiences.
* Offer a variety of lenses within your niche. Write how-to articles, quick tips, holiday related material, and personal experience essays. Include a gallery of samples and/or images, recommended websites, and supplies.
* Keep paragraphs short. Shorter paragraphs are easier to read online so keep them between 2 and 5 sentences. Each module should have no more than 2 to 3 paragraphs with a 100 word introduction.
* Break up the article with sales tools. Sales tools, otherwise known as money makers, are affiliate programs and/or products you sell yourself. With traditional magazine articles, the ads usually accompany the article via a side bar, the adjoining page, or sometimes above or below the article itself.
With Squidoo, the ads are a little more intrusive. They tend to be placed within the actual content itself and can look something like this: introduction, sales tool, part 1, resource, sales tool, part 2, resource, sales tool, part 3, sales tool, conclusion, sales tool, guest book. It’s also important to label each sales tool, especially if it doesn’t necessarily match the overall theme of the lens, i.e: Clothing for Pregnant Women or Work at Home attire for busy moms. Finally, if you sell a product or service that doesn’t fit the lens, but you want the reader to be aware of it, place it under your guestbook so that it’s less intrusive.
* Cross promote your lenses. Recommend one of your old lenses in one of your new lenses. Share your lenses with your newsletter readers, with your Twitter friends, on Facebook, in a byline on a forum, as a resource in another article on another site, or in a paid advertisement.
* Include images. Each lens should have at least one relevant image (preferably 3) and the image title should include a keyword relevant to the lens. When using images in your lens, make sure you own the copyrights to those images; don't just snag them off the 'net. Purchase them through a stock agency or create your own.
* Be personable and approachable. Include a guestbook and reply to commenters—either on Squidoo or personally by checking out their lenses.
* Update your old lenses with new information from time-to-time.
* Promote your lenses off site through social networking, forums, chats, article bylines, search enginesHealth Fitness Articles, and various directories.
Last month a colleague asked me to give Squidoo a try. So after much research, I signed up and placed a few lenses online with the goal to complete one new lens every week over the next few months. To make sure I understood how Squidoo worked and what made the lenses profitable, I researched various lenses and their lens makers. The formula for making money with Squidoo seems pretty cut and dry: create great content and promote the heck out of the pages. There is, however, one caveat: the lenses that receive the highest ratings tend to be lenses that have a good balance between: content, resources, and targeted advertisements (i.e. affiliate links).
Here are the tips I've used with my own online endeavors and which have been confirmed for success with Squidoo.
* Find a niche. Choose a broad topic you want to become an expert in or a topic you really enjoy. Write a single lens on that niche, then branch out into other lenses as they relate to that niche.
* Choose a single topic per lens. Focus on one part of your niche within each lens; instead of writing a broad, generalized lens that briefly discusses many areas within that niche.
* Write something concrete. Share information that isn't readily available on the Internet. Don’t be afraid to include resources you can’t easily find online. Share information based upon your own personal experiences.
* Offer a variety of lenses within your niche. Write how-to articles, quick tips, holiday related material, and personal experience essays. Include a gallery of samples and/or images, recommended websites, and supplies.
* Keep paragraphs short. Shorter paragraphs are easier to read online so keep them between 2 and 5 sentences. Each module should have no more than 2 to 3 paragraphs with a 100 word introduction.
* Break up the article with sales tools. Sales tools, otherwise known as money makers, are affiliate programs and/or products you sell yourself. With traditional magazine articles, the ads usually accompany the article via a side bar, the adjoining page, or sometimes above or below the article itself.
With Squidoo, the ads are a little more intrusive. They tend to be placed within the actual content itself and can look something like this: introduction, sales tool, part 1, resource, sales tool, part 2, resource, sales tool, part 3, sales tool, conclusion, sales tool, guest book. It’s also important to label each sales tool, especially if it doesn’t necessarily match the overall theme of the lens, i.e: Clothing for Pregnant Women or Work at Home attire for busy moms. Finally, if you sell a product or service that doesn’t fit the lens, but you want the reader to be aware of it, place it under your guestbook so that it’s less intrusive.
* Cross promote your lenses. Recommend one of your old lenses in one of your new lenses. Share your lenses with your newsletter readers, with your Twitter friends, on Facebook, in a byline on a forum, as a resource in another article on another site, or in a paid advertisement.
* Include images. Each lens should have at least one relevant image (preferably 3) and the image title should include a keyword relevant to the lens. When using images in your lens, make sure you own the copyrights to those images; don't just snag them off the 'net. Purchase them through a stock agency or create your own.
* Be personable and approachable. Include a guestbook and reply to commenters—either on Squidoo or personally by checking out their lenses.
* Update your old lenses with new information from time-to-time.
* Promote your lenses off site through social networking, forums, chats, article bylines, search enginesHealth Fitness Articles, and various directories.
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